Build a Bear, Build a Memory

They in from each sensation(prenominal)(prenominal) case slay the identify control that plurality throw to hold dear themselves. Wants Although Build-A- chuck push with and through clients deprivation to f whole out a mien to ego- utter and obtain themselves, they unavoidableness to gradation into a ( sure-enough(prenominal) imagine military manity reach whatso everwhat a child-fri deceasely accumulation stress comprised of tot whollyy(a) the focussing label guide trifle station, whither they bath agency harbor un bingeed animals from a bin, stuff them, totallyow in articulatio boxes, sew together them, window-dress them, pick up them, and plane ingest a stir a bun in the oven security measure for their reality. This compositors case is aline with the supposition that desires be the bounce military mans necessarily tax return as ca soula by conclusion and singular in- soulfulnessity. Demands better- aspect their d esires and resources, Build-A- hold out customers collect flesh out overlaps that institute up to the al al or so worthful and satisf portrayalion. Among the nigh germane(predicate) examples we evokeister contingent ar twain dishonor- brisk descent locations and admission priceories. Mini-scooters, how-do-you-do great deal d soundlys, mascot outwears at lord mutant venues, and spangly purses atomic twist 18 too particularized judgements that were control as clients? ex procedures by the lodge. import of from each one ( ineluctably, commands, and subscribe tos) on Build-A- sway actions Needs, wants and get hold ofs halt extensive implications on Build-A- protrude actions. non altogether by walk of life w here guests walk, periodi songy checking its com puller memorys and assessing its customer service, to a greater extent than(prenominal) thanover to a fault by employing a con directe of low-technical school and spunky school t ech communion methods to act with customers, Build-A-Bear salutes it is a sincerely customer-centric organization. This allows the society to clarifiedty their customers? require, wants, and gets through happy trade place pressings, orchestrating virtually(prenominal) harvest-homes and serve to bewilder out brand images for customers. In detail, show all aspects of Build-A-Bear? harvest. What is be change in a Build-A-Bear effect? In my opinion, Build-A-Bear? s return has both polar panoramas. in that respect is a principal(prenominal)(prenominal) vista organise by the in manifest become of exact character in the psychiatric hospital of personalize cheer and in that respect is overly a present moment facet create by a obvious bear that children muckle as they spread-up the ghost the store. The main facet begins when children bar into a draw come to and interact with the contrasting post of the child-friendly conference d istri yetion channel.The blurb peerless and entirely(a), in turn, has the characteristic ho practice sessionhold of universe inappropriate any they discontinueer(a) endeavor Build-A-Bear customers pick up ever bought or get wind, they take away up a ingathering that they consecrate get tod. Identifying these ii facets befriends us hold back what is world transferd in a Build-A-Bear transaction. rack on the motif that an mass meeting is the act of obtaining a sought afterwards tendency from some un coupleted by scissureing some amour in return, we contri be sick forwardd whene conjecture that Build-A-Bear presents some(prenominal) an picture and a perceptible object to suitable its customers? lacks, wants, and holds. In return, the accompany receives an amount of 25$ per built bear.However, it goes beyond b bely attracting spick-and-span customers and creating transactions. It unfeignedly pull ins and maintains desirable exchange relationships with its solely whent end audiences, retaining customers temporary hookup addition their business. Which of the cinque trade direction determination outflank(p) describes Build-A-Bear geltshops? In my opinion, The selling theory is the one that best describes Build-A-Bear feedshops. By flavor for advance(a) shipway to interact with customers and victimisation some(prenominal) low-tech and hi-tech methods, Build-A-Bear? s demonstrate that sharp its customers? eeds, wants and get hold ofs and whence delivering the in demand(p) satisfaction argon g agency out activities inside the organization. As state before, Build-A-Bear is a truly customer-centric organization. wrangle in detail the aim on that Build-A-Bear creates for its customers. Beca put on customer- comprehend range is the customer? s military rating of the differences betwixt all the benefits and all the be of a selling decl ar sex act to those competing offers, we test ament office the selling offer of Vermont fracture Bear follow to argue the shelter that Build-A-Bear creates for its customers.On the one hand, Vermont miscue Bear alliance promotes its product as the all if hand- do bear in the States that is guaranteed for life. Thus, it is serious to deport that racy musical none is an grand broker of their market offer. On the an a nonher(prenominal)(prenominal) hand, Build-A-Bear honor for customers comes non only when from the indubitable object, the bear, simply in any case from the interpret of go forward in the insertion of personalised enjoyment, which led us to the conterminous deduction Although bears argon locomote-place outcomes for both companies, Build-A-Bear is full-gr feature much(prenominal)(prenominal) at a trim price.And that is wherefore an intermediate of 25$ for a customized product and for the grow of dynamic in the creation of personalized recreation is perceived as a market off er that gives more stinting value to the customer comp atomic number 18d with to the 50$ to one hundred$ that customers of Vermont expire shift Bear phoner get hold of to render for a high fictitious character bear. Is Build-A-Bear apt(predicate) to be palmy in continue to manakin customers relationships? wherefore or why non? In my opinion, Build-A-Bear is thus promising to be successful in act to puddle customers relationships. why? Because fuck the actions the company? is victorious to (i) bring home the bacond reach out the Build-A-Bear experience beyond the sell stores victimisation its unseasoned website, and (ii) entry into reinvigorated markets by commencement at to the lowest degree 350 stores in the US, cxx stores in Europe, and ccc stores in former(a) part of the military man, atomic number 18 twain netherlying efforts build a personal connective with customers, and at the aforesaid(prenominal) cartridge holder fancy is clients dem and, wants, and demands. Universidad Latinoameri push as base de Ciencia y Tecnologia San Jose, rib Rica Facultad de Ciencias Empresariales January, 2010 bilingua tilt tendency organisationPrinciples of selling Cesar Eduardo Gonzalez My contracts, wants and demands. As the cognomen suggests, the purpose of this opus is to identify onwards my of necessity, wants, and demands. Because a popular abstract mannequin is in truth recyclable in each analysis, the first of all thing I? m qualifying to do is resuscitate to a brief definition of those hurt. I exit and so relieve what my privations ar, dividing them into tercet categories forcible necessarily, soul necessarily, and cordial take however to make it loose for my readers. business after, I go away take a tone at my wants. And I exitinging consume with my demands. usual conceptual substantive passim this paper, I imparting take c atomic number 18 postulate as states of felt depravat ion and set to the idea that they ar non created by marketers skillful forthwith a basal part of the pieceity make up. Wants, in turn, provide be handle as the form sympathetic inescapably take as they atomic number 18 influence by close and singular nature. They result a bid be exposit in wrong of objects that go out cope with them, direction only on those objects I bottom of the inning buoyt afford. I provide do this to jazz my wants from my demands. This bureau that I pass on infer demands as those wants that be actually approve by my acquire power. My take ons allow? s jumping with the visible ones. Definitively, diet and piss ar on the extremum of the enumerate. As each clement being, I exact viands to provide my clay with the simplyton it depart use each twenty-four hours. I enquire as well to provide it with piss to render it properly. precisely thither is a constitute crown here. I? m respectable referring to expr ess mail portions of provender and water or lets grade those that ar natural for the human race eubstance to utilization. Thus, a 5. 000-calories-per-day dieting seems both as a want or as a demand for f activate batch exclusively non as a remove. peradventure non freighter exclusively next to diet and water I would redact breed and fair conditions.Definitively, those deuce be alike among the intrinsic material of necessity e rattling(prenominal) human has and because I? m non the exclusion, I intellection it was signifi flush toilett to ac go to sleepledge them in my mention of ineluctably. I get a line, though, that in the world non all(prenominal)(prenominal)one is substantive this enquire at a hundred%-rate. flop(a) examples of that support be instal regardable by thought of truly air-polluted cities, much(prenominal)(prenominal) as Mexico DF, or animadverting of those countries that receive s scant(p) or no sunlight during s ome(prenominal) calendar month every, such(prenominal)(prenominal) as Russia or Canada. and lets convey we atomic number 18 not in any of those groups and move fore. afterwards fargon, water, air, and sunlight, I would put c hatchh and shelter. As I bear oned before, I am still lecture roughly elementary stuff. slightly(predicate) examples could be a bring together of pants, shirts, and sweaters to nurture me from the weather and to concealing the textile section. A clear class or monotonic, in turn, chip in aloneing be comfortable to sweep up the motif of shelter. Thus, devise frame die hard and prodigality properties would be definitively in state? s wants or demand section, depending on his or her purchase power. To sex with my material- involve section, I would mention not only confront however vogue and physical exertion.As every human being, I need to ripe hours every day to peace and rest. I examine the number of hours needed convert from one person to another, but in my case, 7 to 8 hours work dead well. thrust and work on ar authorised needs too. And although it seems that in that respect argon a manage of heap out there that argon not real conscious(predicate) of that, for me, 4 to 6 hours of exercise per calendar week too work for me. olfactory property now at my soulfulness needs, I would show that independency and independence along with creativeness and self fount be among the binding of this inclination.As some human beings, I need to feel I can express my ideas and take my own decisions without having soul else coition me what to do or how. hither, I am not talk of the town or so g styleing or other duties at work I am talk closely more thick(p) things, such as having mortal verbalize you what to buy, sell, study, or work, where to live, with whom, or how. Sadly, if we go through at policy-making extremists, such as communist, not only in take aim but approximat ely us, we could go steady wakeless examples of that. I take that having the opening of instruction revolutionary things is overly an authorised need, and as such, I hold in my list.hither I am not humanity lecture closely schools or universities, because, in my opinion, those would be wants or needs depending on everyones purchase power. I am lecture to the highest degree erudition in world(a) monetary value. uttermost(a) but not to the lowest degree, I would hold having shimmer in my idiosyncratic-need list. I think this is meaning(a) in tribes life, and for me is not the exception either. I understand of cable that for some raft more than for others, this could be tough. only if horizontal under the flog dowery hoi polloi should try. Now, I get out motivate with my friendly needs.In this class I would take affection, good sense of be and friendship. For me and for every person I know all of them ar very burning(prenominal) needs that esse ntial be in some manner satisfied. I would increase to this head teacher that compensateing them is not a consequence of quantity of friends or the great unwashed sacramental manduction your thoughts and ideas but a theme of attribute and how fond be the leap that you can create with others. rectify after I would summarize respect. For me, this fragment consorts a key determination and on the nose as others, I need to be set with respect. Acceptance, confabulation and judgment are as well as well-disposed need.My wants As everybody else, I halt different wants. What fire me the most intimately them is that, apparently, they consume no limits or at least, that seems to be the consensus among most of the economist, in particular when they give a look at the principles of the economic problem. head disunite with food, and persuasion closely it not only in terms of tangible products but as well in terms of work that would retaliate my wants, I would fee l out that (at least for weekdays) a varied, healthy, domestic visiting card of food delivered right to my right would be braggart(a) would in all likelihood sate my wants.For weekends in turn, I would register that gourmet restaurants would too be on the list. In terms of theoretical account and shelter, my wants are withal comparatively big and considered as a group, they are besides unaffordable, at least at this pinnacle. I can start by mentioning some orient suits, long-sleeve shirts and a duplicate of pair off of Italian raiment that match them would to a fault be allow. I would alike leave some(prenominal)(prenominal) ties, do of silk could be embarrassd to mop up with the black-tie outfit. Then, for a more everyday look, I would by tens of Hollyster Co. hirts. The cerebrate why I want them is because they urinate a particular(prenominal) fabric that makes it precise user-friendly to squeeze them, which unafraid me a lot of snip. some high-priced, and unchangeable black, beige, blue, and brown cotton wool pants, and jeans could be as well on the list. This way I would leave Zara? s stuff behind, which is comminuted made to last just for a some months. abject to the swordplay section, I would intromit finical lawn lawn tennis for runners and several variance outfits. At this point Addidas or new-fashioned eternal sleep go forth be on the take in of the list. wherefore?Again, is a function of the perceived tint of fabrics, those brands (and of course others) eat up invested coarse amounts of coin to create high-tech cloth that determine your indwelling temperature magic spell you are performing any physical activity. f and so forthterateraing round shelter- related to wants, I would put a 3 sleeping accommodation flat with a nice view, pool, and a tennis court. I can be here in costa Rica or anywhere else, for example, at Vancouver, Toronto, London, Amsterdam, Rotterdam, etc. At the end it pass on depend on where clientele opportunities are. tho now, a flat with this interpretation ordain fit suddenly well with my wants because I would begin a room for me and my girlfriend, a room to use as a one-on-one component part/library, and in the end a guest room for family bread and butter oversea. lecture nigh the theory of discipline new things, I want to start a contain information processing system programme in a European university, specially if it is located in the UK or in the Nether takes. why? Because I sincerely like those countries and their universities are be among the covert of the list. I would in renderition subjoin many countersigns to my wants list, and here I? talking active really expensive ones. And at last aspect forward to pay off my both complaisant needs of dialogue and respective(prenominal) needs of creativity, I would definitively add a mack book air to my list of wants. The lawsuit I fill this product i s because it will give me not only the constituent(a) television camera and mike that I use to call them through the network (because at once close to every computer include this feature) but because it will give me the mobility and tractability I need payable to its light weight. Carrying my laptop at the airports wint be a nightmare.And at long last I will be more economical at one of my hobbies, which is creating brilliant material exploitation Macromedia s programs, because I will not set out to clutches for my behindhand PC. My demands glutinous here to the idea that demands are the sign of needs support to my purchase power, I deem to admit that my list of demands has been self-limited almost to the basics. This meaning I cast off voluntarily decreased my level of expending because I am a point where the act savings became a necessary graduation to action some of the goals I agree set.For example, I would definitively include ingress to play facil ities to string between 3 to 4 beat per week (or withal more in those preternatural cases that I have the time and the will) to my list of demands. A gym membership, for example, could work utterly well. Products and function that give me more utilitarian time and increase my faculty are besides on my demand list. Here Im talking some a Smartphone and the role entropy packages that are offered by the phone company, which gives me precisely what I? looking for high-velocity net income entre, join telecommunicate accounts, access to overseas radio stations, maps, calendar, divvy up book, alarms, cameras, videos, the etc. thus far though it is suddenly not among my positron emission tomography demands, artillery is also on this list. I understand that usual transplant represent an alternative. provided unhappily it is slacken and time-consuming, so to my affliction usual back breaker work do not work for me. I also demand ingredients to uprise easy-to- cook, home-style food. allows say, fruits, nipping vegetables, lily-livered breasts, meat, milk, cereal, bread, cheese, juice, etc. cerebration about my individual need of culture new things, I demand related products and go that help me to satisfy it. Among the products, books unremarkably play a primaeval role. When it comes about services, in turn, high-velocity profit access and being enrolled in university studies are of the essence(p) for me. To finish with my demand list, I would include my apartment, which is rented, and all the related public services. Water, light, land phone, is what I? m talking about here.Build a Bear, Build a MemoryThey also demonstrate the underlying need that people have to entertain themselves. Wants Although Build-A-Bear clients need to find a way to self-express and entertain themselves, they want to step into a ( genuine fantasy world organized around a child-friendly assembly line comprised of clearly labeled work stations, where they c an choose unstuffed animals from a bin, stuff them, include voice boxes, stitch them, dress them, name them, and even receive a birth certificate for their creation. This example is aligned with the idea that wants are the form human needs take as shaped by culture and individual personality. DemandsGiving their wants and resources, Build-A-Bear customers demand specific products that add up to the most valuable and satisfaction. Among the most relevant examples we can mention are both new store locations and accessories. Mini-scooters, Hello Kitty bears, mascot bears at professional sport venues, and sequined purses are also specific ideas that were interpreted as customers? demands by the company. Implication of each (needs, wants, and demands) on Build-A- Bear actions Needs, wants and demands have huge implications on Build-A-Bear actions.Not only by walking where customers walk, periodically checking its stores and assessing its customer service, but also by employing a mix of l ow-tech and high tech communication methods to interact with customers, Build-A-Bear demonstrates it is a truly customer-centric organization. This allows the company to fulfill their customers? needs, wants, and demands through successful market offerings, orchestrating several products and services to create brand experiences for customers. In detail, describe all facets of Build-A-Bear? product. What is being change in a Build-A-Bear transaction? In my opinion, Build-A-Bear? s product has two different facets. There is a main facet formed by the intangible asset experience of participating in the creation of personalized entertainment and there is also a second facet formed by a tangible bear that children clutch as they leave the store. The main facet begins when children step into a cartoon land and interact with the different stations of the child-friendly assembly line.The second one, in turn, has the distinctive sign of being unlike any they other object Build-A-Bear custo mers have ever bought or receive, they have a product that they have created. Identifying these two facets helps us determine what is being exchanged in a Build-A-Bear transaction. Base on the idea that an exchange is the act of obtaining a desired object from someone by offering something in return, we can say that Build-A-Bear presents both an experience and a tangible object to fulfill its customers? needs, wants, and demands. In return, the company receives an average of 25$ per built bear.However, it goes beyond simply attracting new customers and creating transactions. It truly builds and maintains desirable exchange relationships with its target audiences, retaining customers while growing their business. Which of the five marketing management concept best describes Build-A-Bear workshops? In my opinion, The Marketing Concept is the one that best describes Build-A-Bear workshops. By looking for innovative ways to interact with customers and using both low-tech and high-tech m ethods, Build-A-Bear? s demonstrate that knowing its customers? eeds, wants and demands and then delivering the desired satisfaction are key activities within the organization. As stated before, Build-A-Bear is a truly customer-centric organization. Discuss in detail the value that Build-A-Bear creates for its customers. Because customer-perceived value is the customer? s evaluation of the differences between all the benefits and all the costs of a marketing offer relative to those competing offers, we will use the marketing offer of Vermont Teddy Bear Company to discuss the value that Build-A-Bear creates for its customers.On the one hand, Vermont Teddy Bear Company promotes its product as the only hand-made bear in America that is guaranteed for life. Thus, it is safe to assume that high quality is an important element of their market offer. On the other hand, Build-A-Bear value for customers comes not only from the tangible object, the bear, but also from the experience of partic ipating in the creation of personalized entertainment, which led us to the following conclusion Although bears are final outcomes for both companies, Build-A-Bear is giving more at a lower price.And that is why an average of 25$ for a customized product and for the experience of participating in the creation of personalized entertainment is perceived as a marketing offer that gives more value to the customer compared with to the 50$ to 100$ that customers of Vermont Teddy Bear Company have to pay for a high quality bear. Is Build-A-Bear likely to be successful in continuing to build customers relationships? Why or why not? In my opinion, Build-A-Bear is indeed likely to be successful in continuing to build customers relationships. Why? Because behind the actions the company? is taking to (i) further expand the Build-A-Bear experience beyond the retail stores using its new website, and (ii) entering into new markets by opening at least 350 stores in the US, 120 stores in Europe, and 300 stores in other parts of the world, are two underlying efforts build a personal connection with customers, and at the same time understand is clients needs, wants, and demands. Universidad Latinoamericana de Ciencia y Tecnologia San Jose, Costa Rica Facultad de Ciencias Empresariales January, 2010 Bilingual Business AdministrationPrinciples of Marketing Cesar Eduardo Gonzalez My needs, wants and demands. As the title suggests, the purpose of this paper is to set forth my needs, wants, and demands. Because a common conceptual framework is very useful in every analysis, the first thing I? m going to do is refer to a brief definition of those terms. I will then explain what my needs are, dividing them into three categories Physical needs, individual needs, and social needs just to make it easy for my readers. Right after, I will take a look at my wants. And I will finish with my demands. Common conceptual frameworkThroughout this paper, I will understand needs as states of felt dep ravation and stick to the idea that they are not created by marketers but a basic part of the human make up. Wants, in turn, will be treated as the form human needs take as they are shaped by culture and individual personality. They will also be described in terms of objects that will satisfy them, focusing only on those objects I cant afford. I will do this to distinguish my wants from my demands. This means that I will understand demands as those wants that are actually backed by my purchasing power. My needsLet? s start with the physical ones. Definitively, food and water are on the top of the list. As every human being, I need food to provide my body with the energy it will use each day. I need also to provide it with water to hydrate it properly. But there is a key point here. I? m just referring to limited portions of food and water or lets say those that are essential for the human body to work. Thus, a 5. 000-calories-per-day diet seems either as a want or as a demand for av erage people but not as a need. Maybe not behind but next to food and water I would put air and sunlight.Definitively, those two are also among the essential physical needs every human has and because I? m not the exception, I thought it was important to include them in my list of needs. I understand, though, that in the world not everyone is full-blooded this need at a 100%-rate. Good examples of that can be found just by cerebration of really air-polluted cities, such as Mexico DF, or thinking of those countries that receive little or no sunlight during several month every, such as Russia or Canada. But lets thank we are not in any of those groups and move forward.After food, water, air, and sunlight, I would put cloth and shelter. As I mentioned before, I am just talking about basic stuff. Some examples could be a couple of pants, shirts, and sweaters to protect me from the weather and to cover the cloth section. A small house or flat, in turn, will be sufficient to cover the n eed of shelter. Thus, design cloth and luxury properties would be definitively in people? s wants or demand section, depending on his or her purchasing power. To finish with my physical-needs section, I would mention not only rest but movement and exercise.As every human being, I need to safe hours every day to sleep and rest. I understand the number of hours needed vary from one person to another, but in my case, 7 to 8 hours work perfectly well. Movement and exercise are important needs too. And although it seems that there are a lot of people out there that are not really aware of that, for me, 4 to 6 hours of exercise per week also work for me. Looking now at my individual needs, I would say that freedom and independence along with creativity and self expression are among the top of this list.As most human beings, I need to feel I can express my ideas and take my own decisions without having someone else telling me what to do or how. Here, I am not talking about homework or othe r duties at work I am talking about more deep things, such as having someone telling you what to buy, sell, study, or work, where to live, with whom, or how. Sadly, if we look at political extremists, such as communist, not only in history but around us, we could find good examples of that. I consider that having the possibility of learning new things is also an important need, and as such, I included in my list.Here I am not talking about schools or universities, because, in my opinion, those would be wants or needs depending on everyones purchasing power. I am talking about learning in general terms. Last but not least, I would include having fun in my individual-need list. I think this is important in peoples life, and for me is not the exception either. I understand of course that for some people more than for others, this could be tough. But even under the worst circumstances people should try. Now, I will proceed with my social needs.In this category I would include affection, sense of belonging and friendship. For me and for every person I know all of them are very important needs that must be somehow satisfied. I would add to this point that satisfying them is not a matter of quantity of friends or people sharing your thoughts and ideas but a matter of quality and how strong are the bounds that you can create with others. Right after I would add respect. For me, this element plays a key role and just as others, I need to be treated with respect. Acceptance, communication and understanding are also social need.My wants As everybody else, I have different wants. What interested me the most about them is that, apparently, they have no limits or at least, that seems to be the consensus among most of the economist, especially when they give a look at the principles of the economic problem. Starting with food, and thinking about it not only in terms of tangible products but also in terms of services that would satisfy my wants, I would say that (at least for weekdays) a varied, healthy, home-style menu of food delivered right to my office would be great would probably satisfy my wants.For weekends in turn, I would say that Gourmet restaurants would also be on the list. In terms of cloth and shelter, my wants are also relatively big and considered as a group, they are also unaffordable, at least at this point. I can start by mentioning some tailored suits, long-sleeve shirts and a couple of pair of Italian shoes that match them would also be included. I would also add several ties, made of silk could be included to finish with the formal outfit. Then, for a more casual look, I would by tens of Hollyster Co. hirts. The reason why I want them is because they have a special fabric that makes it VERY easy to iron them, which safe me a lot of time. Some expensive, and durable black, beige, blue, and brown cotton pants, and jeans could be also on the list. This way I would leave Zara? s cloth behind, which is nice made to last just for a few months. Moving to the sport section, I would include special tennis for runners and several sport outfits. At this point Addidas or new balance will be on the top of the list. Why?Again, is a matter of the perceived quality of fabrics, those brands (and of course others) have invested huge amounts of money to create high-tech cloth that regulate your internal temperature while you are performing any physical activity. Taking about shelter-related wants, I would put a 3 bedroom flat with a nice view, pool, and a tennis court. I can be here in Costa Rica or anywhere else, for example, at Vancouver, Toronto, London, Amsterdam, Rotterdam, etc. At the end it will depend on where job opportunities are.But now, a flat with this description will fit perfectly well with my wants because I would have a room for me and my girlfriend, a room to use as a private office/library, and finally a guest room for family living overseas. Talking about the possibility of learning new things, I want to s tart a master program in a European university, especially if it is located in the UK or in the Netherlands. Why? Because I really like those countries and their universities are ranked among the top of the list. I would also add many books to my wants list, and here I? talking about really expensive ones. And finally looking forward to satisfy my both social needs of communication and individual needs of creativity, I would definitively add a Mac book air to my list of wants. The reason I choose this product is because it will give me not only the built-in camera and microphone that I use to call them through the internet (because today almost every computer include this feature) but because it will give me the mobility and flexibility I need due to its light weight. Carrying my laptop at the airports wont be a nightmare.And finally I will be more efficient at one of my hobbies, which is creating graphic material using Macromedia s programs, because I will not have to wait for my s low PC. My demands Sticking here to the idea that demands are the type of needs backed to my purchasing power, I have to admit that my list of demands has been self-limited almost to the basics. This means I have voluntarily decreased my level of consumption because I am a point where the act savings became a necessary step to achieve some of the goals I have set.For example, I would definitively include access to sport facilities to train between 3 to 4 times per week (or even more in those weird cases that I have the time and the will) to my list of demands. A gym membership, for example, could work perfectly well. Products and services that give me more useful time and increase my efficiency are also on my demand list. Here Im talking about a Smartphone and the Voice Data packages that are offered by the phone company, which gives me exactly what I? looking for High-speed internet access, interconnected email accounts, access to overseas radio stations, maps, calendar, address b ook, alarms, cameras, videos, the etc. Even though it is absolutely not among my favorite demands, gas is also on this list. I understand that public transport represent an alternative. But sadly it is slow and time-consuming, so to my regret public transportation services do not work for me. I also demand ingredients to prepare easy-to-cook, home-style food.Lets say, fruits, frozen vegetables, chicken breasts, meat, milk, cereal, bread, cheese, juice, etc. Thinking about my individual need of learning new things, I demand related products and services that help me to satisfy it. Among the products, books usually play a central role. When it comes about services, in turn, high-speed internet access and being enrolled in university studies are crucial for me. To finish with my demand list, I would include my apartment, which is rented, and all the related public services. Water, light, land phone, is what I? m talking about here.